Four Hundred Million Cust

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies, Anthropology
Cover of the book Four Hundred Million Cust by Crow, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Crow ISBN: 9781136219573
Publisher: Taylor and Francis Publication: October 12, 2012
Imprint: Routledge Language: English
Author: Crow
ISBN: 9781136219573
Publisher: Taylor and Francis
Publication: October 12, 2012
Imprint: Routledge
Language: English

"No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they?. "400 Million Customers" is essential reading for all foreigners seeking to do business in the booming economies of Asia, and all analysts of globalization and cultural difference. Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China. In Crow's time, no foreigners managed to dominate the Chinese market, and today -- when the population of China has trebled - the question remains whether the country is a potential mass market for the west, or a golden illusion. Crow's book remains as apt now as when it was written in 1937, and leading business schools recommend it as one of the best accounts of Chinese business culture.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they?. "400 Million Customers" is essential reading for all foreigners seeking to do business in the booming economies of Asia, and all analysts of globalization and cultural difference. Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China. In Crow's time, no foreigners managed to dominate the Chinese market, and today -- when the population of China has trebled - the question remains whether the country is a potential mass market for the west, or a golden illusion. Crow's book remains as apt now as when it was written in 1937, and leading business schools recommend it as one of the best accounts of Chinese business culture.

More books from Taylor and Francis

Cover of the book Estonia by Crow
Cover of the book State and Government in Medieval Islam by Crow
Cover of the book Global Governance, Legitimacy and Legitimation by Crow
Cover of the book Placing Shadows by Crow
Cover of the book An Ecological Approach To the Study of Child Care by Crow
Cover of the book Water Management Innovations in England by Crow
Cover of the book Nation and Identity in Contemporary Europe by Crow
Cover of the book New Perspectives on Property Law by Crow
Cover of the book Routledge Handbook of Media Law by Crow
Cover of the book Asian Contagion by Crow
Cover of the book Embodied Metaphors in Film, Television, and Video Games by Crow
Cover of the book Online News and the Public by Crow
Cover of the book The Story of the Roman Amphitheatre by Crow
Cover of the book Australian Indigenous Hip Hop by Crow
Cover of the book Mauritania's Colonels by Crow
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy