Free Antivirus and its Market Implimentation
a Case Study of Qihoo 360 And Baidu
Nonfiction, Computers, General Computing
| Author: | Yang Yiming, Andreas Clementi, Peter Stelzhammer | ISBN: | 9783735752208 |
| Publisher: | Books on Demand | Publication: | November 10, 2014 |
| Imprint: | Language: | English |
| Author: | Yang Yiming, Andreas Clementi, Peter Stelzhammer |
| ISBN: | 9783735752208 |
| Publisher: | Books on Demand |
| Publication: | November 10, 2014 |
| Imprint: | |
| Language: | English |
The study analyzed the business model of two selected Chinese AV-vendors, Qihoo 360 and Baidu, from the perspective of their product development model, revenue model, marketing and distribution, and services and implementation. Furthermore, market research was conducted to compare the Chinese and Western users in order to investigate the influential factors on users’ choice of security software. This study was initiated for the purpose of investigating the business model which supports Chinese “free” AV-vendors to offer free fully-functional security software.
The study analyzed the business model of two selected Chinese AV-vendors, Qihoo 360 and Baidu, from the perspective of their product development model, revenue model, marketing and distribution, and services and implementation. Furthermore, market research was conducted to compare the Chinese and Western users in order to investigate the influential factors on users’ choice of security software. This study was initiated for the purpose of investigating the business model which supports Chinese “free” AV-vendors to offer free fully-functional security software.
