Frictionless

Build Better Video Games, Attract and Retain Players, Grow Revenue

Nonfiction, Entertainment, Games, Video & Electronic, Computers, Entertainment & Games, Video & Electronic Games
Cover of the book Frictionless by Nelson Rodriguez, BookBaby
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nelson Rodriguez ISBN: 9781483599458
Publisher: BookBaby Publication: April 6, 2017
Imprint: BookBaby Language: English
Author: Nelson Rodriguez
ISBN: 9781483599458
Publisher: BookBaby
Publication: April 6, 2017
Imprint: BookBaby
Language: English
For over 30 years, the video game industry has always changed. From arcades to home consoles to online digital distribution to VR immersion, technological innovations have been many and drastic. The sudden appearance and popularity of new and social media — to say nothing of the game-changer that is crowdfunding — mean that players are now in a position to directly interact with their favorite brands, and they've come to be capable of exerting influence regarding development decisions. There’s nothing easy or straightforward about video game creation. It can take thousands of hours over many years. And that's not accounting for player acquisition, community-building, and maintaining the infrastructure. How does a company balance all these development, marketing and tech factors to build and retain an enthusiastic and loyal player base? This book examines the key stages of getting a video game to market, from concept to beyond launch, with a laser focus on identifying the stumbling blocks — "frictions" — that your players might experience during play and in their interactions with the studio or publisher. It illustrates how smart, proactive design and integrity-based player engagement can eliminate friction for players, and improve your business. There might not be a "perfect game," but when dev studios and publishers strive to become FRICTIONLESS - from game concept to long after release - they build trust and inspire loyalty with their audience of players and fans.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
For over 30 years, the video game industry has always changed. From arcades to home consoles to online digital distribution to VR immersion, technological innovations have been many and drastic. The sudden appearance and popularity of new and social media — to say nothing of the game-changer that is crowdfunding — mean that players are now in a position to directly interact with their favorite brands, and they've come to be capable of exerting influence regarding development decisions. There’s nothing easy or straightforward about video game creation. It can take thousands of hours over many years. And that's not accounting for player acquisition, community-building, and maintaining the infrastructure. How does a company balance all these development, marketing and tech factors to build and retain an enthusiastic and loyal player base? This book examines the key stages of getting a video game to market, from concept to beyond launch, with a laser focus on identifying the stumbling blocks — "frictions" — that your players might experience during play and in their interactions with the studio or publisher. It illustrates how smart, proactive design and integrity-based player engagement can eliminate friction for players, and improve your business. There might not be a "perfect game," but when dev studios and publishers strive to become FRICTIONLESS - from game concept to long after release - they build trust and inspire loyalty with their audience of players and fans.

More books from BookBaby

Cover of the book Through the Gates by Nelson Rodriguez
Cover of the book Dalmation Man by Nelson Rodriguez
Cover of the book Legacy by Nelson Rodriguez
Cover of the book Charismatic Public Speaking by Nelson Rodriguez
Cover of the book A Deeper Truth by Nelson Rodriguez
Cover of the book Bounce Theory by Nelson Rodriguez
Cover of the book Whispers and Fangs by Nelson Rodriguez
Cover of the book Leadership By Design by Nelson Rodriguez
Cover of the book World Cup Cookbook by Nelson Rodriguez
Cover of the book The Apple Tree by Nelson Rodriguez
Cover of the book How to Murder a Mouse by Nelson Rodriguez
Cover of the book The Lost Princess by Nelson Rodriguez
Cover of the book The Heart of Leadership by Nelson Rodriguez
Cover of the book Walking With the Word by Nelson Rodriguez
Cover of the book The Pixie Gardens by Nelson Rodriguez
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy