From Chinese Brand Culture to Global Brands

Insights from aesthetics, fashion and history

Business & Finance, Marketing & Sales, Economics
Cover of the book From Chinese Brand Culture to Global Brands by W. Zhiyan, J. Borgerson, J. Schroeder, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: W. Zhiyan, J. Borgerson, J. Schroeder ISBN: 9781137276353
Publisher: Palgrave Macmillan UK Publication: October 8, 2013
Imprint: Palgrave Macmillan Language: English
Author: W. Zhiyan, J. Borgerson, J. Schroeder
ISBN: 9781137276353
Publisher: Palgrave Macmillan UK
Publication: October 8, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

More books from Palgrave Macmillan UK

Cover of the book Elizabethan and Jacobean Reappropriation in Contemporary British Drama by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Former Leaders in Modern Democracies by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Fans, Blockbusterisation, and the Transformation of Cinematic Desire by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Stabilising Capitalism by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book The Politics of Party Policy by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book The Portfolio Theorists by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Estimating SMEs Cost of Equity Using a Value at Risk Approach by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book When Family Businesses are Best by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book An Age of Limits by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Anti-Social Behaviour in Britain by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Performing Race and Erasure by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Global Trends by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Shut Up and Listen by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book The Evolution of the French Courtesan Novel by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Hollywood and Intimacy by W. Zhiyan, J. Borgerson, J. Schroeder
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy