From Chinese Brand Culture to Global Brands

Insights from aesthetics, fashion and history

Business & Finance, Marketing & Sales, Economics
Cover of the book From Chinese Brand Culture to Global Brands by W. Zhiyan, J. Borgerson, J. Schroeder, Palgrave Macmillan UK
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Author: W. Zhiyan, J. Borgerson, J. Schroeder ISBN: 9781137276353
Publisher: Palgrave Macmillan UK Publication: October 8, 2013
Imprint: Palgrave Macmillan Language: English
Author: W. Zhiyan, J. Borgerson, J. Schroeder
ISBN: 9781137276353
Publisher: Palgrave Macmillan UK
Publication: October 8, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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