From Chinese Brand Culture to Global Brands

Insights from aesthetics, fashion and history

Business & Finance, Marketing & Sales, Economics
Cover of the book From Chinese Brand Culture to Global Brands by W. Zhiyan, J. Borgerson, J. Schroeder, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: W. Zhiyan, J. Borgerson, J. Schroeder ISBN: 9781137276353
Publisher: Palgrave Macmillan UK Publication: October 8, 2013
Imprint: Palgrave Macmillan Language: English
Author: W. Zhiyan, J. Borgerson, J. Schroeder
ISBN: 9781137276353
Publisher: Palgrave Macmillan UK
Publication: October 8, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

More books from Palgrave Macmillan UK

Cover of the book Theory of Mind and Science Fiction by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book The Palgrave Handbook of Managing Continuous Business Transformation by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book International Financial Integration by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Phenomenology of the Embodied Organization by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Consumable Texts in Contemporary India by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book The Economics of the Global Stock Exchange Industry by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Political Struggles and the Forging of Autonomous Government Agencies by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Eurocentrism, Racism and Knowledge by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Reunification in West German Party Politics From Westbindung to Ostpolitik by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Kierkegaard on the Philosophy of History by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book The Political Process of Policymaking by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Transitional Justice in Established Democracies by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Self-Esteem and Beyond by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book The Fairytale and Plot Structure by W. Zhiyan, J. Borgerson, J. Schroeder
Cover of the book Domestic Animals and Leisure by W. Zhiyan, J. Borgerson, J. Schroeder
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy