From Chinese Brand Culture to Global Brands

Insights from aesthetics, fashion and history

Business & Finance, Marketing & Sales, Economics
Cover of the book From Chinese Brand Culture to Global Brands by W. Zhiyan, J. Borgerson, J. Schroeder, Palgrave Macmillan UK
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Author: W. Zhiyan, J. Borgerson, J. Schroeder ISBN: 9781137276353
Publisher: Palgrave Macmillan UK Publication: October 8, 2013
Imprint: Palgrave Macmillan Language: English
Author: W. Zhiyan, J. Borgerson, J. Schroeder
ISBN: 9781137276353
Publisher: Palgrave Macmillan UK
Publication: October 8, 2013
Imprint: Palgrave Macmillan
Language: English

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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