From Concept to Consumer

How to Turn Ideas Into Money

Business & Finance
Cover of the book From Concept to Consumer by Phil Baker, Pearson Education
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Author: Phil Baker ISBN: 9780137151875
Publisher: Pearson Education Publication: October 22, 2008
Imprint: FT Press Language: English
Author: Phil Baker
ISBN: 9780137151875
Publisher: Pearson Education
Publication: October 22, 2008
Imprint: FT Press
Language: English

In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market.

Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%!

You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner!

  • Optimize your entire product development process
    Make everything work together seamlessly: from planning and engineering through distribution and marketing 
  • Get breakthrough industrial design without overpaying for it
    Deliver products that create a powerful emotional bond with your customer
  • Time product delivery for maximum competitive advantage
    Make sure you don’t reach your market too late—or too early, either
  • Leverage Asian manufacturing without falling victim to its pitfalls
    Successfully coordinate even the most complex worldwide product delivery programs
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market.

Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%!

You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner!

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