From the Gutenberg Galaxy to the Googletenberg Universe

Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Publishing, Fiction & Literature, Essays & Letters, Essays
Cover of the book From the Gutenberg Galaxy to the Googletenberg Universe by Pál Kerekes, Pál Kerekes
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Author: Pál Kerekes ISBN: 9781310309076
Publisher: Pál Kerekes Publication: March 13, 2016
Imprint: Smashwords Edition Language: English
Author: Pál Kerekes
ISBN: 9781310309076
Publisher: Pál Kerekes
Publication: March 13, 2016
Imprint: Smashwords Edition
Language: English

We do not need to venture anywhere else in order to understand electronic reading than to the turning-points in the history of printed books. What is happening right now with books, in our age of digitalization, seems to have happened before in the history of the written word. We only need to look for these events in the periods of change in the way in which writing presents itself.
As can be seen, through centuries, the role of Johannes Gutenberg was seen in one way in the first centuries of the print book, then in another way in the historical period of the mass-produced book, and yet differently today, in the virtual reality of the e-book, in a global system in which the invention of printing is not practically defining anymore – in any formal sense – for the book, since the product is not physically manufactured anymore. As an outstanding personality of book culture and the history of the written word, Gutenberg is also ineludible in the cultural and technical context of the e-book. It is understandable, however, that, from an e-book perspective, he is not primarily interesting as an inventor in the technical sense, but as an innovator, or as an influential personality who was able to produce major changes in a traditional system which has been in existence for centuries and even millennia.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

We do not need to venture anywhere else in order to understand electronic reading than to the turning-points in the history of printed books. What is happening right now with books, in our age of digitalization, seems to have happened before in the history of the written word. We only need to look for these events in the periods of change in the way in which writing presents itself.
As can be seen, through centuries, the role of Johannes Gutenberg was seen in one way in the first centuries of the print book, then in another way in the historical period of the mass-produced book, and yet differently today, in the virtual reality of the e-book, in a global system in which the invention of printing is not practically defining anymore – in any formal sense – for the book, since the product is not physically manufactured anymore. As an outstanding personality of book culture and the history of the written word, Gutenberg is also ineludible in the cultural and technical context of the e-book. It is understandable, however, that, from an e-book perspective, he is not primarily interesting as an inventor in the technical sense, but as an innovator, or as an influential personality who was able to produce major changes in a traditional system which has been in existence for centuries and even millennia.

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