FT Guide to Strategy
How to create, pursue and deliver a winning strategy
Business & Finance, Management & Leadership, Planning & Forecasting, Management
| Author: | Richard Koch | ISBN: | 9780273745501 |
| Publisher: | Pearson Education Limited | Publication: | September 26, 2012 |
| Imprint: | Financial Times/ Prentice Hall | Language: | English |
| Author: | Richard Koch |
| ISBN: | 9780273745501 |
| Publisher: | Pearson Education Limited |
| Publication: | September 26, 2012 |
| Imprint: | Financial Times/ Prentice Hall |
| Language: | English |
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.
The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the worlds leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.
In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.
The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the worlds leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.
In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.
