Fundamentals of Business-to-Business Marketing

Mastering Business Markets

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Fundamentals of Business-to-Business Marketing by , Springer International Publishing
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Author: ISBN: 9783319124636
Publisher: Springer International Publishing Publication: March 2, 2015
Imprint: Springer Language: English
Author:
ISBN: 9783319124636
Publisher: Springer International Publishing
Publication: March 2, 2015
Imprint: Springer
Language: English

​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

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