Fundraising

How to Raise Money for Your Library Using Social Media

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Reference, Social & Cultural Studies, Social Science
Cover of the book Fundraising by Joyce V. Garczynski, Elsevier Science
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Author: Joyce V. Garczynski ISBN: 9780081020043
Publisher: Elsevier Science Publication: October 30, 2017
Imprint: Chandos Publishing Language: English
Author: Joyce V. Garczynski
ISBN: 9780081020043
Publisher: Elsevier Science
Publication: October 30, 2017
Imprint: Chandos Publishing
Language: English

Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use.

This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags).

  • Discusses why social media should be used to fundraise
  • Outlines how to successfully employ social media to fundraise
  • Presents examples from successful library funding campaigns via social media that other libraries can follow
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use.

This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags).

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