Fundraising Principles and Practice

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book Fundraising Principles and Practice by Adrian Sargeant, Jen Shang, Wiley
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Author: Adrian Sargeant, Jen Shang ISBN: 9780470609361
Publisher: Wiley Publication: March 4, 2010
Imprint: Jossey-Bass Language: English
Author: Adrian Sargeant, Jen Shang
ISBN: 9780470609361
Publisher: Wiley
Publication: March 4, 2010
Imprint: Jossey-Bass
Language: English

This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning.

Praise for fundraising principles and practice
"Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort."
?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University

"This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising."
?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent

"Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners."
?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto

"Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs."
?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc.

"Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that."
?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning.

Praise for fundraising principles and practice
"Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort."
?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University

"This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising."
?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent

"Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners."
?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto

"Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs."
?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc.

"Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that."
?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising

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