Gaining Influence in Public Relations

The Role of Resistance in Practice

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Gaining Influence in Public Relations by Bruce K. Berger, Bryan H. Reber, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bruce K. Berger, Bryan H. Reber ISBN: 9781135605308
Publisher: Taylor and Francis Publication: August 15, 2006
Imprint: Routledge Language: English
Author: Bruce K. Berger, Bryan H. Reber
ISBN: 9781135605308
Publisher: Taylor and Francis
Publication: August 15, 2006
Imprint: Routledge
Language: English

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.
 
Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.
 
Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.

More books from Taylor and Francis

Cover of the book The Origin of Values by Bruce K. Berger, Bryan H. Reber
Cover of the book Types of Authority in Formative Christianity and Judaism by Bruce K. Berger, Bryan H. Reber
Cover of the book Manual for Short-term Psychoanalytic Child Therapy (PaCT) by Bruce K. Berger, Bryan H. Reber
Cover of the book Women and Civil Society in Turkey by Bruce K. Berger, Bryan H. Reber
Cover of the book Multiple Perspectives in Persistent Bullying by Bruce K. Berger, Bryan H. Reber
Cover of the book Cleared for Take-Off by Bruce K. Berger, Bryan H. Reber
Cover of the book Conceptual Issues in Psychology by Bruce K. Berger, Bryan H. Reber
Cover of the book The Housing Question by Bruce K. Berger, Bryan H. Reber
Cover of the book Michael Collins and the Financing of Violent Political Struggle by Bruce K. Berger, Bryan H. Reber
Cover of the book Design Management by Bruce K. Berger, Bryan H. Reber
Cover of the book Men and the Emergence of Polite Society, Britain 1660-1800 by Bruce K. Berger, Bryan H. Reber
Cover of the book The Governance of Place by Bruce K. Berger, Bryan H. Reber
Cover of the book Becoming a Successful School Leader by Bruce K. Berger, Bryan H. Reber
Cover of the book Sex and Uncertainty in the Body of Christ by Bruce K. Berger, Bryan H. Reber
Cover of the book The Later Middle Ages in England 1216 - 1485 by Bruce K. Berger, Bryan H. Reber
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy