Gender, Culture, and Consumer Behavior

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology, Social Psychology, Social & Cultural Studies, Social Science, Gender Studies
Cover of the book Gender, Culture, and Consumer Behavior by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136463488
Publisher: Taylor and Francis Publication: April 27, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136463488
Publisher: Taylor and Francis
Publication: April 27, 2012
Imprint: Routledge
Language: English

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

More books from Taylor and Francis

Cover of the book The Legitimate Use of Military Force by
Cover of the book The Value of Transnational Medical Research by
Cover of the book War, Peace and World Orders in European History by
Cover of the book Global Geomorphology by
Cover of the book Knowledge, Power and Educational Reform by
Cover of the book Archaeology of the Mississippian Culture by
Cover of the book Modern French Grammar Workbook by
Cover of the book The Social Meaning of Children and Fertility Change in Europe by
Cover of the book The Art of Short Form Content by
Cover of the book Globalization, Hegemony and Power by
Cover of the book The Cultural Dimension of Global Business by
Cover of the book International Perspectives on Public Health and Palliative Care by
Cover of the book Sociogenetic Perspectives on Internalization by
Cover of the book Touch and the Ancient Senses by
Cover of the book The Transfer of Learning by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy