Generic vs. hybrid competitive strategies

A comparison

Business & Finance, Management & Leadership, Management
Cover of the book Generic vs. hybrid competitive strategies by Tim Borneck, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tim Borneck ISBN: 9783668195509
Publisher: GRIN Publishing Publication: April 13, 2016
Imprint: GRIN Publishing Language: English
Author: Tim Borneck
ISBN: 9783668195509
Publisher: GRIN Publishing
Publication: April 13, 2016
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: One of the general frameworks, the generic competitive strategies, linked to the topic of competitive strategies, was developed by Michael E. Porter. This framework is related to the hypothesis that only generic strategies in their pure form would lead to above average performance in competition. Besides that, other authors described strategy models consisting of combinations of the generic strategies called combination or hybrid strategies although these theories contradict the hypothesis of porter. The purpose of this work is to find evidence for the existence and the performance of hybrid strategies in comparison to generic ones. Therefore the first step is an explanation of competitive advantages. Then the coherence of return on investment and market share is explained. Further competitive advantages are derived from that relationship. After that the generic competitive strategies are annotated as a way to achieve competitive advantages. Besides that the hypothesis of inconsistency concerning hybrid strategies by Porter is explained. In addition the hybrid strategies are elucidated. In the last part of this work evidence for the existence and performance of these strategies shall be proven on an empirical basis by evaluating different studies from different authors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: One of the general frameworks, the generic competitive strategies, linked to the topic of competitive strategies, was developed by Michael E. Porter. This framework is related to the hypothesis that only generic strategies in their pure form would lead to above average performance in competition. Besides that, other authors described strategy models consisting of combinations of the generic strategies called combination or hybrid strategies although these theories contradict the hypothesis of porter. The purpose of this work is to find evidence for the existence and the performance of hybrid strategies in comparison to generic ones. Therefore the first step is an explanation of competitive advantages. Then the coherence of return on investment and market share is explained. Further competitive advantages are derived from that relationship. After that the generic competitive strategies are annotated as a way to achieve competitive advantages. Besides that the hypothesis of inconsistency concerning hybrid strategies by Porter is explained. In addition the hybrid strategies are elucidated. In the last part of this work evidence for the existence and performance of these strategies shall be proven on an empirical basis by evaluating different studies from different authors.

More books from GRIN Publishing

Cover of the book Summum Unum. The Diversity Of Life by Tim Borneck
Cover of the book Towards Customer Equity: should marketers shift focus from brand equity? by Tim Borneck
Cover of the book Sport Management. Sponsoring in General by Tim Borneck
Cover of the book The semantic structure and use of light-referring verbs by Tim Borneck
Cover of the book Internet Protocol Television in Germany - Analysing Business Models for Market Success by Tim Borneck
Cover of the book Hamlet´s Soliloquies by Tim Borneck
Cover of the book Keys to success in multi-cultural project work by Tim Borneck
Cover of the book Offshoring of German high-tech IT jobs to low-wage countries by Tim Borneck
Cover of the book Tennessee Williams' 'A Streetcar Named Desire' - Contrasting the Play With the Movie from 1951 Directed by Elia Kazan by Tim Borneck
Cover of the book Canada and the Trans-Pacific Partnership by Tim Borneck
Cover of the book Valuation of high growth companies by Tim Borneck
Cover of the book Competence by leaderships in crisis situations by Tim Borneck
Cover of the book An Estimation Procedure for Parameters in Segmentation by Tim Borneck
Cover of the book Canadian Immigration Policy. Opportunities and steps to get a permanent visa by Tim Borneck
Cover of the book Benchmarking of Java Cryptoalgorithms by Tim Borneck
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy