Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Business & Finance, Human Resources & Personnel Management, Training, Marketing & Sales
Cover of the book Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi, Newt Barrett, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joe Pulizzi, Newt Barrett ISBN: 9780071628822
Publisher: McGraw-Hill Education Publication: May 2, 2009
Imprint: McGraw-Hill Education Language: English
Author: Joe Pulizzi, Newt Barrett
ISBN: 9780071628822
Publisher: McGraw-Hill Education
Publication: May 2, 2009
Imprint: McGraw-Hill Education
Language: English

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.

“Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.”
—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University

“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”
—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included

Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.”
—Greg Verdino, Chief Strategy Officer, Crayon, LLC

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.

“Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.”
—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University

“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”
—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included

Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.”
—Greg Verdino, Chief Strategy Officer, Crayon, LLC

More books from McGraw-Hill Education

Cover of the book Case Files Pediatrics, Fifth Edition by Joe Pulizzi, Newt Barrett
Cover of the book McGraw-Hill Education Science Workbook for the GED Test by Joe Pulizzi, Newt Barrett
Cover of the book Linden's Handbook of Batteries, 4th Edition by Joe Pulizzi, Newt Barrett
Cover of the book Healthcare Information Technology Exam Guide for CompTIA Healthcare IT Technician and HIT Pro Certifications by Joe Pulizzi, Newt Barrett
Cover of the book Improving Primary Mathematics Teaching And Learning by Joe Pulizzi, Newt Barrett
Cover of the book How to Give Financial Advice to Women and Couples EBOOK BUNDLE by Joe Pulizzi, Newt Barrett
Cover of the book French Demystified, Premium 3rd Edition by Joe Pulizzi, Newt Barrett
Cover of the book Easy Writing Skills Step-by-Step by Joe Pulizzi, Newt Barrett
Cover of the book Managing Contact For Young People by Joe Pulizzi, Newt Barrett
Cover of the book Standard & Poor's Fundamentals of Corporate Credit Analysis by Joe Pulizzi, Newt Barrett
Cover of the book Hydrogeology Field Manual, 2e by Joe Pulizzi, Newt Barrett
Cover of the book Atlas of Ultrasound-Guided Musculoskeletal Injections by Joe Pulizzi, Newt Barrett
Cover of the book Taking Smart Risks: How Sharp Leaders Win When Stakes are High by Joe Pulizzi, Newt Barrett
Cover of the book 5 Steps to a 5: AP Physics 1: Algebra-Based 2018, Elite Student Edition by Joe Pulizzi, Newt Barrett
Cover of the book Polymer Nanocomposites by Joe Pulizzi, Newt Barrett
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy