Getting Green Done

Hard Truths from the Front Lines of the Sustainability Revolution

Business & Finance, Economics
Cover of the book Getting Green Done by Auden Schendler, PublicAffairs
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Author: Auden Schendler ISBN: 9780786744923
Publisher: PublicAffairs Publication: February 24, 2009
Imprint: PublicAffairs Language: English
Author: Auden Schendler
ISBN: 9780786744923
Publisher: PublicAffairs
Publication: February 24, 2009
Imprint: PublicAffairs
Language: English

“Green” has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say it’s easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.

In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade’s worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his?

We’ll only solve our problems if we’re realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“Green” has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say it’s easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.

In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade’s worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his?

We’ll only solve our problems if we’re realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.

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