Global and Multinational Advertising

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology
Cover of the book Global and Multinational Advertising by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317759768
Publisher: Taylor and Francis Publication: November 19, 2013
Imprint: Psychology Press Language: English
Author:
ISBN: 9781317759768
Publisher: Taylor and Francis
Publication: November 19, 2013
Imprint: Psychology Press
Language: English

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

More books from Taylor and Francis

Cover of the book The Foreign Policy of George W. Bush by
Cover of the book In the Country of the Old by
Cover of the book International Sports Events by
Cover of the book Science, Technology and Development by
Cover of the book From Transformation to TransformaCtion by
Cover of the book International Trends in University Governance by
Cover of the book Transnational Environmental Crime by
Cover of the book The Making of a Cultural Landscape by
Cover of the book Developing Research Writing by
Cover of the book Edmund Burke by
Cover of the book The Publishing History of Uncle Tom's Cabin, 1852–2002 by
Cover of the book Riddle Of The Riddle by
Cover of the book Black Bottom Stomp by
Cover of the book Cognitive Psychology in Early Jesuit Scholasticism by
Cover of the book Private Pleasure, Public Plight by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy