Global Communication

Theories, Stakeholders and Trends

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Global Communication by Thomas L. McPhail, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Thomas L. McPhail ISBN: 9781118621998
Publisher: Wiley Publication: December 2, 2013
Imprint: Wiley-Blackwell Language: English
Author: Thomas L. McPhail
ISBN: 9781118621998
Publisher: Wiley
Publication: December 2, 2013
Imprint: Wiley-Blackwell
Language: English

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.

  • A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new details
  • Covers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney's expansion in China
  • Includes new information on the phone hacking scandal by News Corporation’s employees in the UK
  • Explains the significant changes in the communication industry both in the US and elsewhere
  • Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring
  • Offers an updated companion website with instructor's manual, test banks and student activities, available upon publication at www.wiley.com/go/mcphail
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.

More books from Wiley

Cover of the book Vegetation Ecology by Thomas L. McPhail
Cover of the book The HPLC-MS Handbook for Practitioners by Thomas L. McPhail
Cover of the book An Introduction to Human-Environment Geography by Thomas L. McPhail
Cover of the book Finance, Economics, and Mathematics by Thomas L. McPhail
Cover of the book Attestation Engagements on Sustainability Information (Including Greenhouse Gas Emissions Information) by Thomas L. McPhail
Cover of the book Infrastructure as an Asset Class by Thomas L. McPhail
Cover of the book Statistical Analysis with Excel For Dummies by Thomas L. McPhail
Cover of the book Nonprofit Law & Finance Essentials e-book set by Thomas L. McPhail
Cover of the book Performing Data Analysis Using IBM SPSS by Thomas L. McPhail
Cover of the book Kindle Fire HDX For Dummies by Thomas L. McPhail
Cover of the book Teach Your Children Tables by Thomas L. McPhail
Cover of the book Introduction to Mixed Modelling by Thomas L. McPhail
Cover of the book Shakespeare für Dummies by Thomas L. McPhail
Cover of the book Discussion in the College Classroom by Thomas L. McPhail
Cover of the book Whistleblowers by Thomas L. McPhail
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy