Global Culture/Individual Identity

Searching for Home in the Cultural Supermarket

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Global Culture/Individual Identity by Gordon Mathews, Taylor and Francis
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Author: Gordon Mathews ISBN: 9781134625413
Publisher: Taylor and Francis Publication: September 11, 2002
Imprint: Routledge Language: English
Author: Gordon Mathews
ISBN: 9781134625413
Publisher: Taylor and Francis
Publication: September 11, 2002
Imprint: Routledge
Language: English

Most people still think of themselves as belonging to a particular culture. Yet today, many of us who live in affluent societies choose aspects of our lives from a global cultural supermarket, whether in terms of food, the arts or spiritual beliefs. So if roots are becoming simply one more consumer choice, can we still claim to possess a fundamental cultural identity?
Global Culture/Individual Identity focuses on three groups for whom the tension between a particular national culture and the global cultural supermarket is especially acute: Japanese artists, American religious seekers and Hong Kong intellectuals after the handover to China. These ethnographic case studies form the basis for a theory of culture which we can all see reflected in our own lives.
Gordon Mathews opens up the complex and debated topics of globalization, culture and identity in a clear and lively style.

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Most people still think of themselves as belonging to a particular culture. Yet today, many of us who live in affluent societies choose aspects of our lives from a global cultural supermarket, whether in terms of food, the arts or spiritual beliefs. So if roots are becoming simply one more consumer choice, can we still claim to possess a fundamental cultural identity?
Global Culture/Individual Identity focuses on three groups for whom the tension between a particular national culture and the global cultural supermarket is especially acute: Japanese artists, American religious seekers and Hong Kong intellectuals after the handover to China. These ethnographic case studies form the basis for a theory of culture which we can all see reflected in our own lives.
Gordon Mathews opens up the complex and debated topics of globalization, culture and identity in a clear and lively style.

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