Author: | Basil Janavaras, Suresh George | ISBN: | 9789813201095 |
Publisher: | World Scientific Publishing Company | Publication: | April 25, 2017 |
Imprint: | WSPC | Language: | English |
Author: | Basil Janavaras, Suresh George |
ISBN: | 9789813201095 |
Publisher: | World Scientific Publishing Company |
Publication: | April 25, 2017 |
Imprint: | WSPC |
Language: | English |
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process des
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process des