Global Strategic Management

Nonfiction, Social & Cultural Studies, Political Science, Politics, Economic Policy, Business & Finance
Cover of the book Global Strategic Management by Gerardo R. Ungson, Yim-Yu Wong, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gerardo R. Ungson, Yim-Yu Wong ISBN: 9781317469728
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Gerardo R. Ungson, Yim-Yu Wong
ISBN: 9781317469728
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter. Second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable readers to understand and evaluate the major issues in strategy formulation and implementation in a global context. Third, it provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad. In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide insights on the challenges imposed by globalization and technology on managers operating in a global context.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter. Second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable readers to understand and evaluate the major issues in strategy formulation and implementation in a global context. Third, it provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad. In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide insights on the challenges imposed by globalization and technology on managers operating in a global context.

More books from Taylor and Francis

Cover of the book Teaching And Its Predicaments by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book Women and AIDS by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book Persuasive Imagery by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book Working With Difficult Patients by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book The Origins of Anti-Authoritarianism by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book Integration, development and equity: economic integration in West Africa by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book Whose Body is it Anyway? by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book Performing Early Modern Trauma from Shakespeare to Milton by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book The Metaphysics of Night by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book Barcoding Nature by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book Ezra Pound by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book Therapeutic Communities for Psychosis by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book You Factory Folks Who Sing This Song Will Surely Understand by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book The Trials of Frances Howard by Gerardo R. Ungson, Yim-Yu Wong
Cover of the book Speaking the language of power by Gerardo R. Ungson, Yim-Yu Wong
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy