Globalization, Culture, and Branding

How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Globalization, Culture, and Branding by C. Torelli, Palgrave Macmillan US
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Author: C. Torelli ISBN: 9781137331953
Publisher: Palgrave Macmillan US Publication: November 19, 2013
Imprint: Palgrave Macmillan Language: English
Author: C. Torelli
ISBN: 9781137331953
Publisher: Palgrave Macmillan US
Publication: November 19, 2013
Imprint: Palgrave Macmillan
Language: English

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

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