Globalization on the Ground

New Media and the Transformation of Culture, Class, and Gender in India

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Globalization on the Ground by Steve D Derne, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Steve D Derne ISBN: 9789352801152
Publisher: SAGE Publications Publication: June 10, 2008
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Steve D Derne
ISBN: 9789352801152
Publisher: SAGE Publications
Publication: June 10, 2008
Imprint: Sage Publications Pvt. Ltd
Language: English

Unlike élite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derné argues that the effects of globalization on existing cultural values differ among social groups. The non-élite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations. The book suggests that the non-élite middle class accepts only those meanings which can be layered on top of existing meanings that support obdurate social structures, thereby reiterating existing social stereotypes. So, the newly available Arnold Schwarzenegger films intensify the association of violence with masculinity, and foreign pornography incites new means of expressing male dominance.

The book also considers how globalization has transformed class and gender in India. Derné argues that with globalization, class identities are defined more by transnational contexts than within bounded nations, are based more on shared patterns of consumption than shared positions in the economy, and are increasingly defined by gender relations.

Globalization on the Ground will appeal to students and scholars of globalization, mass media, cultural studies, and South Asian studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Unlike élite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derné argues that the effects of globalization on existing cultural values differ among social groups. The non-élite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations. The book suggests that the non-élite middle class accepts only those meanings which can be layered on top of existing meanings that support obdurate social structures, thereby reiterating existing social stereotypes. So, the newly available Arnold Schwarzenegger films intensify the association of violence with masculinity, and foreign pornography incites new means of expressing male dominance.

The book also considers how globalization has transformed class and gender in India. Derné argues that with globalization, class identities are defined more by transnational contexts than within bounded nations, are based more on shared patterns of consumption than shared positions in the economy, and are increasingly defined by gender relations.

Globalization on the Ground will appeal to students and scholars of globalization, mass media, cultural studies, and South Asian studies.

More books from SAGE Publications

Cover of the book Untangling the Web by Steve D Derne
Cover of the book Communication and Sport by Steve D Derne
Cover of the book Study Skills for Social Workers by Steve D Derne
Cover of the book Trade in Services and Trade Agreements by Steve D Derne
Cover of the book Understanding Mathematics for Young Children by Steve D Derne
Cover of the book Designing and Implementing Two-Way Bilingual Programs by Steve D Derne
Cover of the book Fearless Conversations School Leaders Have to Have by Steve D Derne
Cover of the book Effective Supervision for the Helping Professions by Steve D Derne
Cover of the book Using RTI in Secondary Schools by Steve D Derne
Cover of the book Good Grammar for Students by Steve D Derne
Cover of the book Science Formative Assessment, Volume 1 by Steve D Derne
Cover of the book Health Policy by Steve D Derne
Cover of the book Tier 3 of the RTI Model by Steve D Derne
Cover of the book Introduction to Time Series Analysis by Steve D Derne
Cover of the book Society, Representation and Textuality by Steve D Derne
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy