Globalization on the Ground

New Media and the Transformation of Culture, Class, and Gender in India

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Globalization on the Ground by Steve D Derne, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Steve D Derne ISBN: 9789352801152
Publisher: SAGE Publications Publication: June 10, 2008
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Steve D Derne
ISBN: 9789352801152
Publisher: SAGE Publications
Publication: June 10, 2008
Imprint: Sage Publications Pvt. Ltd
Language: English

Unlike élite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derné argues that the effects of globalization on existing cultural values differ among social groups. The non-élite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations. The book suggests that the non-élite middle class accepts only those meanings which can be layered on top of existing meanings that support obdurate social structures, thereby reiterating existing social stereotypes. So, the newly available Arnold Schwarzenegger films intensify the association of violence with masculinity, and foreign pornography incites new means of expressing male dominance.

The book also considers how globalization has transformed class and gender in India. Derné argues that with globalization, class identities are defined more by transnational contexts than within bounded nations, are based more on shared patterns of consumption than shared positions in the economy, and are increasingly defined by gender relations.

Globalization on the Ground will appeal to students and scholars of globalization, mass media, cultural studies, and South Asian studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Unlike élite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derné argues that the effects of globalization on existing cultural values differ among social groups. The non-élite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations. The book suggests that the non-élite middle class accepts only those meanings which can be layered on top of existing meanings that support obdurate social structures, thereby reiterating existing social stereotypes. So, the newly available Arnold Schwarzenegger films intensify the association of violence with masculinity, and foreign pornography incites new means of expressing male dominance.

The book also considers how globalization has transformed class and gender in India. Derné argues that with globalization, class identities are defined more by transnational contexts than within bounded nations, are based more on shared patterns of consumption than shared positions in the economy, and are increasingly defined by gender relations.

Globalization on the Ground will appeal to students and scholars of globalization, mass media, cultural studies, and South Asian studies.

More books from SAGE Publications

Cover of the book The Anti-Bullying Handbook by Steve D Derne
Cover of the book Discourse and Narrative Methods by Steve D Derne
Cover of the book Principles of safeguarding and protection for learning disability workers by Steve D Derne
Cover of the book Globalization East and West by Steve D Derne
Cover of the book Women and Family Law Reform in India by Steve D Derne
Cover of the book Mathematics Explained for Primary Teachers by Steve D Derne
Cover of the book From Ecstasy to Agony and Back by Steve D Derne
Cover of the book Nursing in Partnership with Patients and Carers by Steve D Derne
Cover of the book The Network Society by Steve D Derne
Cover of the book Nonverbal Communication by Steve D Derne
Cover of the book Qualitative Research in Business and Management by Steve D Derne
Cover of the book How to Grade for Learning by Steve D Derne
Cover of the book Primary English: Extending Knowledge in Practice by Steve D Derne
Cover of the book Public Hinduisms by Steve D Derne
Cover of the book Assessment and Decision Making in Mental Health Nursing by Steve D Derne
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy