Globalizing Ideal Beauty
Women, Advertising, and the Power of Marketing
Business & Finance, Industries & Professions, Industries, Marketing & Sales
| Author: | D. Sutton | ISBN: | 9780230100435 |
| Publisher: | Palgrave Macmillan US | Publication: | September 14, 2009 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | D. Sutton |
| ISBN: | 9780230100435 |
| Publisher: | Palgrave Macmillan US |
| Publication: | September 14, 2009 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
