Author: | Mark Magnacca | ISBN: | 9780132138437 |
Publisher: | Pearson Education | Publication: | October 12, 2009 |
Imprint: | FT Press | Language: | English |
Author: | Mark Magnacca |
ISBN: | 9780132138437 |
Publisher: | Pearson Education |
Publication: | October 12, 2009 |
Imprint: | FT Press |
Language: | English |
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.
Create an irresistible “Positioning Statement” that will make everyone want to know more about you!
The cliche “You never get a second chance to make a first impression” is absolutely right. And the way you answer the question, “What do you do for a living?” usually determines whether or not people will want to listen to what you have to say. To get them engaged immediately....
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.
Create an irresistible “Positioning Statement” that will make everyone want to know more about you!
The cliche “You never get a second chance to make a first impression” is absolutely right. And the way you answer the question, “What do you do for a living?” usually determines whether or not people will want to listen to what you have to say. To get them engaged immediately....