Green Advertising and the Reluctant Consumer

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Green Advertising and the Reluctant Consumer by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317700050
Publisher: Taylor and Francis Publication: January 8, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317700050
Publisher: Taylor and Francis
Publication: January 8, 2016
Imprint: Routledge
Language: English

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.

This book was originally published as a special issue of the Journal of Advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.

This book was originally published as a special issue of the Journal of Advertising.

More books from Taylor and Francis

Cover of the book Materials & Media in Art Therapy by
Cover of the book Party Government by
Cover of the book Revival: The Decline of the Medieval Church Vol 1 (1930) by
Cover of the book Beyond Belief by
Cover of the book UN Millennium Development Library: Investing in Strategies to Reverse the Global Incidence of TB by
Cover of the book Enser’s Filmed Books and Plays by
Cover of the book Gender and Humor by
Cover of the book Inside Japanese Classrooms by
Cover of the book The Personality of a Child Molester by
Cover of the book Community and the Economy by
Cover of the book Remaking the Labour Party by
Cover of the book Melanie Klein Revisited by
Cover of the book New Dir. In Education Psycholo by
Cover of the book Transatlantic Literature and Transitivity, 1780-1850 by
Cover of the book Understanding the Tacit by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy