Green Fashion Retail

Nonfiction, Science & Nature, Technology, Textiles & Polymers, Business & Finance, Economics, Sustainable Development, Science, Biological Sciences, Environmental Science
Cover of the book Green Fashion Retail by , Springer Singapore
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Author: ISBN: 9789811024405
Publisher: Springer Singapore Publication: October 18, 2016
Imprint: Springer Language: English
Author:
ISBN: 9789811024405
Publisher: Springer Singapore
Publication: October 18, 2016
Imprint: Springer
Language: English

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. 

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