Author: | A. Kirgiz | ISBN: | 9781137535894 |
Publisher: | Palgrave Macmillan UK | Publication: | January 26, 2016 |
Imprint: | Palgrave Pivot | Language: | English |
Author: | A. Kirgiz |
ISBN: | 9781137535894 |
Publisher: | Palgrave Macmillan UK |
Publication: | January 26, 2016 |
Imprint: | Palgrave Pivot |
Language: | English |
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.