Guerrilla Marketing, 4th edition

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Business & Finance, Marketing & Sales, Advertising & Promotion, Consumer Behaviour
Cover of the book Guerrilla Marketing, 4th edition by Jay Conrad Levinson President, HMH Books
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Author: Jay Conrad Levinson President ISBN: 9780547347660
Publisher: HMH Books Publication: May 22, 2007
Imprint: Mariner Books Language: English
Author: Jay Conrad Levinson President
ISBN: 9780547347660
Publisher: HMH Books
Publication: May 22, 2007
Imprint: Mariner Books
Language: English

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

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