Guerrilla Marketing, 4th edition

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Business & Finance, Marketing & Sales, Advertising & Promotion, Consumer Behaviour
Cover of the book Guerrilla Marketing, 4th edition by Jay Conrad Levinson President, HMH Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jay Conrad Levinson President ISBN: 9780547347660
Publisher: HMH Books Publication: May 22, 2007
Imprint: Mariner Books Language: English
Author: Jay Conrad Levinson President
ISBN: 9780547347660
Publisher: HMH Books
Publication: May 22, 2007
Imprint: Mariner Books
Language: English

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

More books from HMH Books

Cover of the book Christmas at Eagle Pond by Jay Conrad Levinson President
Cover of the book The Clerk's Tale by Jay Conrad Levinson President
Cover of the book The Dead of Night by Jay Conrad Levinson President
Cover of the book The Best American Short Stories 2016 by Jay Conrad Levinson President
Cover of the book Treat by Jay Conrad Levinson President
Cover of the book Party Vegan by Jay Conrad Levinson President
Cover of the book Nine Innings by Jay Conrad Levinson President
Cover of the book Snail and Worm All Day by Jay Conrad Levinson President
Cover of the book Betty Crocker 20 Best Brownie Recipes by Jay Conrad Levinson President
Cover of the book CliffsNotes on Herbert's Dune & Other Works by Jay Conrad Levinson President
Cover of the book Curious George and the Dump Truck (Read-aloud) by Jay Conrad Levinson President
Cover of the book Unto Death by Jay Conrad Levinson President
Cover of the book This Is Just My Face by Jay Conrad Levinson President
Cover of the book In at the Deep End by Jay Conrad Levinson President
Cover of the book Betty Crocker The Big Book of Bisquick by Jay Conrad Levinson President
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy