Gut Feelings

The Intelligence of the Unconscious

Nonfiction, Science & Nature, Science, Biological Sciences, Human Physiology, Health & Well Being, Psychology, Neuropsychology, Social Psychology
Cover of the book Gut Feelings by Gerd Gigerenzer, Penguin Publishing Group
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Author: Gerd Gigerenzer ISBN: 9781101202418
Publisher: Penguin Publishing Group Publication: July 5, 2007
Imprint: Penguin Books Language: English
Author: Gerd Gigerenzer
ISBN: 9781101202418
Publisher: Penguin Publishing Group
Publication: July 5, 2007
Imprint: Penguin Books
Language: English

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

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Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

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