Hallyu 2.0

The Korean Wave in the Age of Social Media

Nonfiction, Social & Cultural Studies, Social Science, Human Geography, Cultural Studies, Popular Culture
Cover of the book Hallyu 2.0 by Sangjoon Lee, Abé Markus Nornes, University of Michigan Press
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Author: Sangjoon Lee, Abé Markus Nornes ISBN: 9780472120895
Publisher: University of Michigan Press Publication: June 1, 2015
Imprint: University of Michigan Press Language: English
Author: Sangjoon Lee, Abé Markus Nornes
ISBN: 9780472120895
Publisher: University of Michigan Press
Publication: June 1, 2015
Imprint: University of Michigan Press
Language: English

Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.

Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.

Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.

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