Handbook of Consumer Psychology

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology
Cover of the book Handbook of Consumer Psychology by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136676208
Publisher: Taylor and Francis Publication: December 7, 2018
Imprint: Routledge Language: English
Author:
ISBN: 9781136676208
Publisher: Taylor and Francis
Publication: December 7, 2018
Imprint: Routledge
Language: English

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.

The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.

The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

More books from Taylor and Francis

Cover of the book Inside Prime Time by
Cover of the book A New History of African Christian Thought by
Cover of the book Human Ecology by
Cover of the book The Mahabharata Patriline by
Cover of the book Social Work Placements by
Cover of the book Current Issues in Business Ethics by
Cover of the book Energies and Patterns in Psychological Type by
Cover of the book Education in the Global City by
Cover of the book Minority Internal Migration in Europe by
Cover of the book Reflecting on America by
Cover of the book Philosophy in Schools by
Cover of the book Interpersonal Communication Research by
Cover of the book Efficiency and Effort by
Cover of the book Cosmopolitanism and Global Financial Reform by
Cover of the book Theories of Practice in Tourism by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy