Handbook of CRM

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Handbook of CRM by Adrian Payne, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Adrian Payne ISBN: 9781136400179
Publisher: Taylor and Francis Publication: July 26, 2012
Imprint: Routledge Language: English
Author: Adrian Payne
ISBN: 9781136400179
Publisher: Taylor and Francis
Publication: July 26, 2012
Imprint: Routledge
Language: English

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

Based on recent knowledge, it is underpinned by:

* Clear and comprehensive explanations of the key concepts in the field
* Vignettes and full cases from major businesses internationally
* Definitive references and notes to further sources of information on every aspect of CRM
* Templates and audit advice for assessing your own CRM needs and targets

The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

Based on recent knowledge, it is underpinned by:

* Clear and comprehensive explanations of the key concepts in the field
* Vignettes and full cases from major businesses internationally
* Definitive references and notes to further sources of information on every aspect of CRM
* Templates and audit advice for assessing your own CRM needs and targets

The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

More books from Taylor and Francis

Cover of the book Value Making in International Economic Law and Regulation by Adrian Payne
Cover of the book Sonic Synergies: Music, Technology, Community, Identity by Adrian Payne
Cover of the book The Casebook of a Residential Care Psychiatrist by Adrian Payne
Cover of the book Everyday Islam in Post-Soviet Central Asia by Adrian Payne
Cover of the book The Algebra of Revolution by Adrian Payne
Cover of the book Sufis in Western Society by Adrian Payne
Cover of the book The Japanese Monarchy, 1931-91: Ambassador Grew and the Making of the Symbol Emperor System by Adrian Payne
Cover of the book Sudan Under Wingate by Adrian Payne
Cover of the book Vocabulary by Adrian Payne
Cover of the book The Changing Geography of Asia by Adrian Payne
Cover of the book Mobile Interfaces in Public Spaces by Adrian Payne
Cover of the book Consuming Experience by Adrian Payne
Cover of the book Popular Music and the State in the UK by Adrian Payne
Cover of the book The Theory of International Relations by Adrian Payne
Cover of the book Conservatism and Ideology by Adrian Payne
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy