Handbook of Media Branding

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Handbook of Media Branding by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319182360
Publisher: Springer International Publishing Publication: August 7, 2015
Imprint: Springer Language: English
Author:
ISBN: 9783319182360
Publisher: Springer International Publishing
Publication: August 7, 2015
Imprint: Springer
Language: English

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

More books from Springer International Publishing

Cover of the book Nonlinear Elliptic Partial Differential Equations by
Cover of the book Metal Response in Cupriavidus metallidurans by
Cover of the book OpenStreetMap in GIScience by
Cover of the book Economics of the International Coal Trade by
Cover of the book Metaheuristics and Optimization in Civil Engineering by
Cover of the book Environment and Society by
Cover of the book Stability of Dynamical Systems by
Cover of the book Space Resource Utilization: A View from an Emerging Space Faring Nation by
Cover of the book Roald Amundsen’s Sled Dogs by
Cover of the book Enforcing Privacy by
Cover of the book Photoinduced Phenomena in Nucleic Acids II by
Cover of the book The Political Economy of Robots by
Cover of the book Made for China by
Cover of the book Riding the Leadership Rollercoaster by
Cover of the book Operational Excellence by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy