Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Handbook of Research on Consumerism and Buying Behavior in Developing Nations by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522502845
Publisher: IGI Global Publication: May 31, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522502845
Publisher: IGI Global
Publication: May 31, 2016
Imprint: Business Science Reference
Language: English
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

More books from IGI Global

Cover of the book Handbook of Research on Emerging Advancements and Technologies in Software Engineering by
Cover of the book Bridging the Gap Between Growth Theory and Policy in Asia by
Cover of the book Revolutionizing Modern Education through Meaningful E-Learning Implementation by
Cover of the book Handbook of Research on Children's Consumption of Digital Media by
Cover of the book Contemporary Research on Intertextuality in Video Games by
Cover of the book Intelligent Systems for Optical Networks Design by
Cover of the book Advanced Mobile Technologies for Secure Transaction Processing by
Cover of the book Theoretical and Analytical Service-Focused Systems Design and Development by
Cover of the book Meta-Heuristics Optimization Algorithms in Engineering, Business, Economics, and Finance by
Cover of the book Neonatal Monitoring Technologies by
Cover of the book Business Strategies and Approaches for Effective Engineering Management by
Cover of the book Advanced Fuzzy Logic Approaches in Engineering Science by
Cover of the book Economical and Technical Considerations for Solar Tracking by
Cover of the book Emerging Technologies and Applications for Cloud-Based Gaming by
Cover of the book Handbook of Research on Advanced Wireless Sensor Network Applications, Protocols, and Architectures by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy