Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Business & Finance, Entrepreneurship & Small Business, Entrepreneurship, Marketing & Sales
Cover of the book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by , IGI Global
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Author: ISBN: 9781522589419
Publisher: IGI Global Publication: April 26, 2019
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522589419
Publisher: IGI Global
Publication: April 26, 2019
Imprint: Business Science Reference
Language: English

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

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