Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522501459
Publisher: IGI Global Publication: April 11, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522501459
Publisher: IGI Global
Publication: April 11, 2016
Imprint: Business Science Reference
Language: English
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

More books from IGI Global

Cover of the book Cultural, Behavioral, and Social Considerations in Electronic Collaboration by
Cover of the book Lean Six Sigma for Optimal System Performance in Manufacturing and Service Organizations by
Cover of the book Computer Systems and Software Engineering by
Cover of the book Handbook of Research on Innovative Technology Integration in Higher Education by
Cover of the book Design Parameters of Electrical Network Grounding Systems by
Cover of the book Handbook of Research on Strategic Supply Chain Management in the Retail Industry by
Cover of the book Business Strategies for Electrical Infrastructure Engineering by
Cover of the book Handbook of Research on Renewable Energy and Electric Resources for Sustainable Rural Development by
Cover of the book Transformative Practice and Research in Organizational Communication by
Cover of the book Developing Churn Models Using Data Mining Techniques and Social Network Analysis by
Cover of the book Managing Security Issues and the Hidden Dangers of Wearable Technologies by
Cover of the book Supply Chain Optimization, Management and Integration by
Cover of the book Pharmacoinformatics and Drug Discovery Technologies by
Cover of the book Transforming Politics and Policy in the Digital Age by
Cover of the book Virtual Professional Development and Informal Learning via Social Networks by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy