Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522501459
Publisher: IGI Global Publication: April 11, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522501459
Publisher: IGI Global
Publication: April 11, 2016
Imprint: Business Science Reference
Language: English
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

More books from IGI Global

Cover of the book Gaming and Simulations by
Cover of the book Handbook of Research on Big Data Storage and Visualization Techniques by
Cover of the book Cross-Disciplinary Models and Applications of Database Management by
Cover of the book Information Retrieval and Management by
Cover of the book Distance Education Environments and Emerging Software Systems by
Cover of the book Solutions for Sustaining Scalability in Internet Growth by
Cover of the book Cases on Globalized and Culturally Appropriate E-Learning by
Cover of the book Refining Current Practices in Mobile and Blended Learning by
Cover of the book Cases on Performance Measurement and Productivity Improvement by
Cover of the book Politics, Protest, and Empowerment in Digital Spaces by
Cover of the book Early Detection and Rehabilitation Technologies for Dementia by
Cover of the book Optimizing Current Practices in E-Services and Mobile Applications by
Cover of the book Managing E-Government Projects by
Cover of the book Developing Effective Educational Experiences through Learning Analytics by
Cover of the book Driving Efficiency in Local Government Using a Collaborative Enterprise Architecture Framework by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy