Handbook of Research on Retailer-Consumer Relationship Development

Business & Finance, Marketing & Sales, Retailing, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Handbook of Research on Retailer-Consumer Relationship Development by , IGI Global
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Author: ISBN: 9781466660762
Publisher: IGI Global Publication: May 31, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466660762
Publisher: IGI Global
Publication: May 31, 2014
Imprint: Business Science Reference
Language: English
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

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