Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522502227
Publisher: IGI Global Publication: June 20, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522502227
Publisher: IGI Global
Publication: June 20, 2016
Imprint: Business Science Reference
Language: English

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

More books from IGI Global

Cover of the book Cases on STEAM Education in Practice by
Cover of the book Social and Organizational Impacts of Emerging Mobile Devices by
Cover of the book Integrated Information and Computing Systems for Natural, Spatial, and Social Sciences by
Cover of the book Image Processing by
Cover of the book Quantum and Optical Dynamics of Matter for Nanotechnology by
Cover of the book Standardization of Financial Reporting and Accounting in Latin American Countries by
Cover of the book Islamic Perspectives on Marketing and Consumer Behavior by
Cover of the book Academic Knowledge Construction and Multimodal Curriculum Development by
Cover of the book Computer Engineering by
Cover of the book Innovations in Logistics and Supply Chain Management Technologies for Dynamic Economies by
Cover of the book Combating Security Breaches and Criminal Activity in the Digital Sphere by
Cover of the book Digitizing the Modern Library and the Transition From Print to Electronic by
Cover of the book Immigration and Refugee Policy by
Cover of the book Social Media and Mobile Technologies for Healthcare by
Cover of the book Cases on Business and Management in the MENA Region by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy