Handbook of Services Marketing and Management
Business & Finance, Marketing & Sales, Sales & Selling
| Author: | ISBN: | 9781506332765 | |
| Publisher: | SAGE Publications | Publication: | November 19, 1999 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | |
| ISBN: | 9781506332765 |
| Publisher: | SAGE Publications |
| Publication: | November 19, 1999 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
