Handbook of Tourist Behavior

Theory & Practice

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Handbook of Tourist Behavior by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135849115
Publisher: Taylor and Francis Publication: January 13, 2009
Imprint: Routledge Language: English
Author:
ISBN: 9781135849115
Publisher: Taylor and Francis
Publication: January 13, 2009
Imprint: Routledge
Language: English

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

More books from Taylor and Francis

Cover of the book Body Ecology and Emersive Leisure by
Cover of the book Overcoming Bias by
Cover of the book Influential Ghosts by
Cover of the book The Evaluation Enterprise by
Cover of the book The Problems of Perception by
Cover of the book Disability and Chronic Fatigue Syndrome by
Cover of the book Total Operations Solutions by
Cover of the book Television Across Asia by
Cover of the book Education and Sociology by
Cover of the book Victorian Publishing by
Cover of the book The Psychology of Person Identification by
Cover of the book China's Automobile Industry: Policies, Problems and Prospects by
Cover of the book Rural Jail Reentry by
Cover of the book Structuring Mass Higher Education by
Cover of the book Human Rights and the Reinvention of Freedom by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy