Headlines From the Heartland

Reinventing the Hindi Public Sphere

Nonfiction, Reference & Language, Language Arts, Journalism, Business & Finance
Cover of the book Headlines From the Heartland by Sevanti Ninan, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sevanti Ninan ISBN: 9789352800599
Publisher: SAGE Publications Publication: May 3, 2007
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Sevanti Ninan
ISBN: 9789352800599
Publisher: SAGE Publications
Publication: May 3, 2007
Imprint: Sage Publications Pvt. Ltd
Language: English

In the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness.

Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India's ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness.

Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India's ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.

More books from SAGE Publications

Cover of the book Visible Learning for Literacy, Grades K-12 by Sevanti Ninan
Cover of the book Marriage, Migration and Gender by Sevanti Ninan
Cover of the book Key Concepts in Operations Management by Sevanti Ninan
Cover of the book Writing Skills for Social Workers by Sevanti Ninan
Cover of the book Designing Qualitative Research by Sevanti Ninan
Cover of the book Gender Stereotypes in Corporate India by Sevanti Ninan
Cover of the book The BERA/SAGE Handbook of Educational Research by Sevanti Ninan
Cover of the book The Handbook of Social Work Research Methods by Sevanti Ninan
Cover of the book An Introduction to Systematic Reviews by Sevanti Ninan
Cover of the book Key Concepts in Nursing and Healthcare Research by Sevanti Ninan
Cover of the book Discourses on Aging and Dying by Sevanti Ninan
Cover of the book Taking Social Development Seriously by Sevanti Ninan
Cover of the book Curriculum Leadership by Sevanti Ninan
Cover of the book Designing Research in Education by Sevanti Ninan
Cover of the book Public Servants Studied in Image and Essay by Sevanti Ninan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy