Health Communication Message Design

Theory and Practice

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Health Communication Message Design by , SAGE Publications
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Author: ISBN: 9781483342207
Publisher: SAGE Publications Publication: October 26, 2011
Imprint: SAGE Publications, Inc Language: English
Author:
ISBN: 9781483342207
Publisher: SAGE Publications
Publication: October 26, 2011
Imprint: SAGE Publications, Inc
Language: English

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

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