Heavy Hitters Psychology

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Heavy Hitters Psychology by Steve Martin, Cardinal Publishers Group
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Author: Steve Martin ISBN: 9780979796135
Publisher: Cardinal Publishers Group Publication: September 1, 2009
Imprint: TILIS Publishing Language: English
Author: Steve Martin
ISBN: 9780979796135
Publisher: Cardinal Publishers Group
Publication: September 1, 2009
Imprint: TILIS Publishing
Language: English
The biggest challenge facing salespeople today is securing meetings with C-level executives and convincing them to buy. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's Heavy Hitter Sales Psychology will help you understand how C-level executives think, how they communicate, and how to adapt your use of language to match executive decision makers'. Martin provides language-based strategies that enable your message to rise above your competitors' and impactful psychological suggestions that compel executives to take action. Inside, you will find expert advice on these topics:Strategies and tactics to penetrate the C -level executive's officeWhat to say, do, and present in face-to-face meetings with C-level executivesBuilding rapport using sales linguistics, the study of how the customer's mind uses and interprets languageUnderstanding and anticipating how the C-level mind-set impacts organizational politics and complex decision makingExtensive real-world examples, illustrations, and exercises help you apply the techniques immediately
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The biggest challenge facing salespeople today is securing meetings with C-level executives and convincing them to buy. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's Heavy Hitter Sales Psychology will help you understand how C-level executives think, how they communicate, and how to adapt your use of language to match executive decision makers'. Martin provides language-based strategies that enable your message to rise above your competitors' and impactful psychological suggestions that compel executives to take action. Inside, you will find expert advice on these topics:Strategies and tactics to penetrate the C -level executive's officeWhat to say, do, and present in face-to-face meetings with C-level executivesBuilding rapport using sales linguistics, the study of how the customer's mind uses and interprets languageUnderstanding and anticipating how the C-level mind-set impacts organizational politics and complex decision makingExtensive real-world examples, illustrations, and exercises help you apply the techniques immediately

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