Hegarty on Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Hegarty on Advertising by John Hegarty, Thames & Hudson
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Author: John Hegarty ISBN: 9780500770733
Publisher: Thames & Hudson Publication: June 13, 2011
Imprint: Thames & Hudson Language: English
Author: John Hegarty
ISBN: 9780500770733
Publisher: Thames & Hudson
Publication: June 13, 2011
Imprint: Thames & Hudson
Language: English

A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.

The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and São Paulo.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.

The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and São Paulo.

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