High Concept

Movies and Marketing in Hollywood

Nonfiction, Entertainment, Performing Arts, Film
Cover of the book High Concept by Justin Wyatt, University of Texas Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Justin Wyatt ISBN: 9780292786592
Publisher: University of Texas Press Publication: July 22, 2010
Imprint: University of Texas Press Language: English
Author: Justin Wyatt
ISBN: 9780292786592
Publisher: University of Texas Press
Publication: July 22, 2010
Imprint: University of Texas Press
Language: English

Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office.

This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water...") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office.

This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water...") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income.

More books from University of Texas Press

Cover of the book The San Antonio Missions and their System of Land Tenure by Justin Wyatt
Cover of the book Supreme Court Justice Tom C. Clark by Justin Wyatt
Cover of the book Revolution at Querétaro by Justin Wyatt
Cover of the book Oil, Banks, and Politics by Justin Wyatt
Cover of the book We're the Light Crust Doughboys from Burrus Mill by Justin Wyatt
Cover of the book Naturally . . . South Texas by Justin Wyatt
Cover of the book Amazons, Wives, Nuns, and Witches by Justin Wyatt
Cover of the book Reef Fishes of the Sea of Cortez by Justin Wyatt
Cover of the book Censorship and Sexuality in Bombay Cinema by Justin Wyatt
Cover of the book Taking the Waters in Texas by Justin Wyatt
Cover of the book The State Library and Archives of Texas by Justin Wyatt
Cover of the book Climate and Culture Change in North America AD 900–1600 by Justin Wyatt
Cover of the book From Can See to Can’t by Justin Wyatt
Cover of the book Showboats by Justin Wyatt
Cover of the book Making Up the Difference by Justin Wyatt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy