Hired to Fight, Hired to Win

Hired to Fight, Hired to Win

Nonfiction, Social & Cultural Studies, Political Science, Government, Elections
Cover of the book Hired to Fight, Hired to Win by Dennis W. Johnson, Taylor and Francis
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Author: Dennis W. Johnson ISBN: 9781317553281
Publisher: Taylor and Francis Publication: June 26, 2015
Imprint: Routledge Language: English
Author: Dennis W. Johnson
ISBN: 9781317553281
Publisher: Taylor and Francis
Publication: June 26, 2015
Imprint: Routledge
Language: English

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.

This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.

This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world. 

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