Hospitality Marketing

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Hospitality Marketing by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen ISBN: 9781317403487
Publisher: Taylor and Francis Publication: October 4, 2016
Imprint: Routledge Language: English
Author: David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
ISBN: 9781317403487
Publisher: Taylor and Francis
Publication: October 4, 2016
Imprint: Routledge
Language: English

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This 3rd Edition has been updated to include:

  • Coverage of hot topics such as use of technology and social media,  power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
  • Updated online resources including: power point slides, test bank of questions, web links and additional case studies
  • New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
  • New discussion questions to consolidate student learning at the end of each chapter.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This 3rd Edition has been updated to include:

More books from Taylor and Francis

Cover of the book International Organizations and The Rise of ISIL by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book The International Film Business by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book The String Quartet, 1750–1797 by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Embedding Counselling and Communication Skills by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Assessing Child Maltreatment Reports by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book The Prop Effects Guidebook by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Joseph II by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Prosperity without Growth by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Asperger's Syndrome by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Minimalist Investigations in Linguistic Theory by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Conflict and Peace Building in Divided Societies by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Race and the Production of Modern American Nationalism by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Hate Crime by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book The Map by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
Cover of the book Pioneer Visual Neuroscience by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy