Hospitality Sales and Promotion

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Hospitality Sales and Promotion by Derek Taylor, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Derek Taylor ISBN: 9781136398148
Publisher: Taylor and Francis Publication: May 4, 2012
Imprint: Routledge Language: English
Author: Derek Taylor
ISBN: 9781136398148
Publisher: Taylor and Francis
Publication: May 4, 2012
Imprint: Routledge
Language: English

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.

Practical and down-to-earth, this guide discovers:

* who is your customer? market segments and groups
* how can you reach them effectively? the secrets of successful public relations
* new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.

Practical and down-to-earth, this guide discovers:

* who is your customer? market segments and groups
* how can you reach them effectively? the secrets of successful public relations
* new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

More books from Taylor and Francis

Cover of the book Reflection in Learning and Professional Development by Derek Taylor
Cover of the book Culture, Technology, and Development by Derek Taylor
Cover of the book Peace and Conflict 2016 by Derek Taylor
Cover of the book Key Facts Land Law, BRI by Derek Taylor
Cover of the book Primary Geography Primary History by Derek Taylor
Cover of the book Broadcast News and Writing Stylebook by Derek Taylor
Cover of the book In Defense of Decadent Europe by Derek Taylor
Cover of the book Complexity and the Experience of Managing in Public Sector Organizations by Derek Taylor
Cover of the book Aspects of the Syntax of Agreement by Derek Taylor
Cover of the book Smart Green Cities by Derek Taylor
Cover of the book Metric Handbook by Derek Taylor
Cover of the book Economic Development and Global Crisis by Derek Taylor
Cover of the book Intellectual Path Dependence in Economics by Derek Taylor
Cover of the book The Mind in Therapy by Derek Taylor
Cover of the book Sensate Focus in Sex Therapy by Derek Taylor
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy