Hotel Convention Sales, Services and Operations

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Hotel Convention Sales, Services and Operations by Ruchi Mehta, Anmol Publications PVT. LTD.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ruchi Mehta ISBN: 9789387846234
Publisher: Anmol Publications PVT. LTD. Publication: June 30, 2013
Imprint: Anmol Publications PVT. LTD. Language: English
Author: Ruchi Mehta
ISBN: 9789387846234
Publisher: Anmol Publications PVT. LTD.
Publication: June 30, 2013
Imprint: Anmol Publications PVT. LTD.
Language: English

The hotel and convention management concentration prepares students to pursue careers as hotel and convention managers, special event managers, and tradeshow or exhibition managers. The ability to sell is the single most critical success factor of any hospitality and tourism firm. This book approaches sales from the practical and tactical ins and outs of how to sell products and services to a sophisticated marketplace and how to build and manage a sales force. This course consists of a study of sales management competencies designed for hospitality and tourism students. The book provides students with an understanding of the theory and practice of personal selling as used by hospitality organizations to develop long-term partnerships with customers and enhance students’ ability to diagnose and address diverse problems and decisions that arise in developing and implementing a hospitality firm’s selling strategy. This book is also designed to give students experience in developing an event, trade show or exhibition with emphasis on pre-planning, budget preparation, advertising and/or public relations. Students will be prepared with the tools to work in the industry, which represents a major economic gain for the communities and facilities where special events are held. Topics include planning, set up, exhibit management, crowd control, special effects lighting, decorations, sound and protocol.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The hotel and convention management concentration prepares students to pursue careers as hotel and convention managers, special event managers, and tradeshow or exhibition managers. The ability to sell is the single most critical success factor of any hospitality and tourism firm. This book approaches sales from the practical and tactical ins and outs of how to sell products and services to a sophisticated marketplace and how to build and manage a sales force. This course consists of a study of sales management competencies designed for hospitality and tourism students. The book provides students with an understanding of the theory and practice of personal selling as used by hospitality organizations to develop long-term partnerships with customers and enhance students’ ability to diagnose and address diverse problems and decisions that arise in developing and implementing a hospitality firm’s selling strategy. This book is also designed to give students experience in developing an event, trade show or exhibition with emphasis on pre-planning, budget preparation, advertising and/or public relations. Students will be prepared with the tools to work in the industry, which represents a major economic gain for the communities and facilities where special events are held. Topics include planning, set up, exhibit management, crowd control, special effects lighting, decorations, sound and protocol.

More books from Anmol Publications PVT. LTD.

Cover of the book Tourist Customer Service Satisfaction by Ruchi Mehta
Cover of the book Political Theory by Ruchi Mehta
Cover of the book Plant Protection by Ruchi Mehta
Cover of the book Industrial Sociology by Ruchi Mehta
Cover of the book Restaurant Marketing by Ruchi Mehta
Cover of the book Dalit Welfare and Indian Constitution by Ruchi Mehta
Cover of the book Psychology Theories And Practice by Ruchi Mehta
Cover of the book Social Movements and Social Transformation by Ruchi Mehta
Cover of the book Indian Government and Politics by Ruchi Mehta
Cover of the book Socio-Economic Thoughts of B.R. Ambedkar by Ruchi Mehta
Cover of the book Encyclopaedia of Advertising, Society and Consumer Culture by Ruchi Mehta
Cover of the book Entrepreneurship Management by Ruchi Mehta
Cover of the book The Future of Hospitality and Travel by Ruchi Mehta
Cover of the book Rural Economy and Society in Modern India by Ruchi Mehta
Cover of the book Supervision in the Hospitality Industry by Ruchi Mehta
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy