How Coca-Cola Took Over the World

And 100 More Amazing Stories About the World's Greatest Brands

Business & Finance, Marketing & Sales, Research
Cover of the book How Coca-Cola Took Over the World by Giles Lury, LID Publishing
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Author: Giles Lury ISBN: 1230002728988
Publisher: LID Publishing Publication: October 23, 2018
Imprint: Language: English
Author: Giles Lury
ISBN: 1230002728988
Publisher: LID Publishing
Publication: October 23, 2018
Imprint:
Language: English

A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.

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